ALC - A Lost Cause

ALC - A Lost Cause Clothing emerged from the gritty underground of skateboarding culture, bringing raw authenticity to streetwear that speaks directly to riders who live and breathe skate life.

ALC - A Lost Cause Clothing

Founded in the early 2000s by skaters who were tired of mainstream fashion, ALC - A Lost Cause Clothing has carved out a distinct niche in skateboarding apparel that celebrates the rebellious spirit of street culture. Originating from a DIY ethos that resonates with skateboarders' independent mindset, the brand has consistently produced designs that capture the unfiltered energy of skate communities. Known for their bold graphic prints, quality construction, and no-compromise attitude, ALC delivers clothing that goes beyond mere fashion – it's a statement of skateboarding's counterculture roots. Whether you're hitting Dunedin's urban spots or representing skate culture globally, ALC represents the kind of authentic streetwear that speaks to riders who view skateboarding as more than just a sport – it's a way of life. Their collections blend graphic design, cultural commentary, and high-quality materials to create clothing that's as tough and unpretentious as the skaters who wear them.