Black Label Skateboards
Black Label Skateboards – the OG brand that's been flying the flag for underground skateboarding culture since 1988, bringing raw, unfiltered skating energy straight from Southern California to the streets of Aotearoa.
Black Label Skateboards
Founded in 1988 by John Lucero, Black Label Skateboards emerged as a pivotal force in skateboarding's underground scene, representing a pure, uncompromising approach to skating that has remained true to its roots for decades. The brand is deeply rooted in the Southern California skateboarding culture of the late 1980s, with a reputation for supporting innovative riders who prioritize style and creativity over mainstream trends. Black Label has been home to legendary skaters like Jason Adams and continues to produce decks that capture the rebellious spirit of old-school street and pool skating. Known for their distinctive cross logo and graphics that pay homage to skateboarding's counterculture origins, the brand represents more than just a skateboard company – it's a statement of authenticity and dedication to the core values of skateboarding. Whether you're a collector, a hardcore skater, or someone who appreciates skateboarding's rich cultural history, Black Label offers a genuine connection to the sport's most authentic roots.